*Link on Title*
This tune has sampled a 90's dance classic and has been turned into another product of electro-grime if you can call it that.
I suppose its Roll Deep's way of celebrating their record deal with Virgin Records. A lot of drinking, dancing and wearing the new garm range; Swagger Muffin.
The video itself has pretty much all the members of Roll Deep with verses done by Wiley who turned up to the shoot, Brazen, Breeze and Scratchy. The hook itself it sung by Jodie Connor who has done a lot of work on the underground scene.
Is it cheesy? maybe. Chart? again maybe. What I do know, this tune will challenge the old school Roll Deep's fans loyalty as this is real different tune to perhaps Badman or even The Avenue. What can be said though, Roll Deep are trying to find a new audience to make more money.
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